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Advertise with the Sacramento Opera
Reach an affluent and educated audience! About the Sacramento Opera Audience:
• 64% are aged 55 and older
• 67% are female
• 40% have a graduate degree and 95% have
attended some college.
• 50% have home values of $500,000 or more.
• 40% have household incomes of $100,000
or more.
• 92% plan on taking a vacation away from home
in the next 12 months.
• 32% plan on remodeling all or part of their home.
• 23% plan on upgrading a computer at home.
• 44% belong to a health club or gym.
• 61% dine out at least once a week.
• 53% spend two or more hours a day online.
• 77% invest in stocks, bonds, or mutual funds.
• Regularly reads the Sacramento Bee, Sacramento
Magazine, and Sacramento News and Review.
The Sacramento
Opera publishes three program books each season. Approximately 18,000, 72-page,
programs are distributed.
Click here for a sample program book. Note: To
decrease your download time, this file is a lower resolution file. Please email
Jennifer Lin, jlin@sacopera.org, to
request a hard copy of our program book.
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Sacramento Opera 2008-2009 Season Program Books
Issue 1
EXCLUSIVE Advertising Opportunity
(One advertiser only. Includes full page color inside cover,
back cover, and one inside page) SOLD
“Arias, Overtures, & Arabesques” Concert: 2,200 copies
September 21, 2008
[Artwork due August 21, 2008]
Issue 2
Gilbert & Sullivan’s The Pirates of Penzance: 6,000 copies
November 21, 23, 25, 2008
[Artwork Due October 21, 2008]
Issue 3
Mozart’s The Marriage of Figaro: 6,000 copies
February 27, March 1, 3, 2009
[Artwork Due January 27, 2009]
Issue 4
Puccini’s La Bohème: 6,000 copies
May 8, 10, 12, 2009
[Artwork Due April 8, 2009]
All performances take place at the Sacramento Community Center Theater
For more information about advertising, click here for our
specs and rate sheet.
Questions? Call 916.737.1000 or
JLin@sacopera.org.
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From our advertisers
“Advertising in the Opera’s program book was a good fit for us because it
reached a cultured, art-interested audience that we had not reached before. The
high quality publication and fellow advertisers put us in the right environment
to present the new location of our art gallery. We expanded our visibility to
exactly the right audience.
”Gwenna Howard, co-owner, Pamela Skinner | Gwenna Howard Gallery
“Boutin Gibson Di Giusto Hodell Inc. welcomes the opportunity to partner with
the Sacramento Opera because we firmly believe in supporting the local arts
community. Advertising with the Opera affords us the additional benefit of a
targeted approach. Your audience is our audience.”
Ken Sockolov, Chief Operating Officer, Boutin Gibson Di Giusto Hodell Inc.
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